Sol Marketing Blog — Sol Marketing

Whose Job is Branding?

TrendsDeb GaborJuly 14, 2016brand strategy, brand values pyramid, branding, business, CEO, CFO, COO, CTO, customer

Branding on a shoestring - Deb Gabor at General Assembly ATX

Branding is Sex, Sol NewsGuest UserJuly 8, 2016branding, business, Deb Gabor, DNA, General Assembly, media, Sol Marketing

Your brand comes from your customers, not you

Deb GaborJuly 6, 2016

When should we brand? Early, often, and always

Brand Love, Brand Strategy, Branding is Sex, Content Marketing, Success Secrets, TrendsDeb GaborJune 29, 2016brand, branding, Branding is Sex, business, customer, media, TV

Create your ideal customer profile

Brand Love, Branding is Sex, Featured, Sol News, Success Secrets, TrendsDeb GaborJune 22, 2016Branding is Sex, business, Deb Gabor, Ideal Customer, media, New York, North Face, North Star, Picassoesque Cubist, Sol Marketing, SUV

The brand values pyramid: get to the top

Brand Strategy, Research, Sol News, TrendsDeb GaborJune 15, 2016Baseline Requirements, brand values pyramid, Branding is Sex, business, Deb Gabor, Emotional Benefits, self-expressive benefits, SUV

Branding is Sex: Get Your Customers Laid and Sell the Hell Out of Anything

Part 3 of 3: Kerry Rupp and Sara Brand: Investing in positive purpose

TrendsGuest UserMay 4, 2016business, Global Women, Kerry Rupp, Mechanical Engineering, PHD, ROI, Sara Brand, Sol Marketing, True Wealth Ventures, UT, VC, venture capital

Part 2 of 3: Kerry Rupp and Sara Brand talk about why they focus their investments on women-led businesses

TrendsGuest UserApril 26, 2016business, Global Women, Kerry Rupp, Sara Brand, Sol Marketing, UT, VC, venture capital, women-led companies

Part 1 of 3: Kerry Rupp and Sara Brand from True Wealth Ventures are funding women-led companies for the greater good

TrendsGuest UserApril 14, 2016business, entrepreneurship, Kerry Rupp, Sara Brand, Sol Marketing, True Wealth Ventures, TW, United States, VC, venture capital, women-led companies

What's your brand archetype?

Brand Love, Brand Strategy, Content Marketing, TrendsGuest UserFebruary 28, 2016brand, brand archetypes, brand strategy, Sol Marketing

Austin startup funding in 2015 led by HomeAway’s buyout by Expedia

TrendsGuest UserJanuary 22, 2016Sol Marketing

SlideShare: Your Ideal Customer Archetype

TrendsGuest UserJanuary 21, 2016AMA, Capital Factory, Deb Gabor, Elevator Pitch, Epic Women Mentoring, PM, SMART, Sol Marketing, Tuesday February, Vietnam

New year, old you: Why thinking you'll transform yourself in the new year sells yourself short

TrendsGuest UserJanuary 11, 2016SMART, Sol Marketing, Vietnam

Storytelling 101: Presentation is Everything

TrendsGuest UserJanuary 7, 2016business, FREE, Jon Bolden, Register Today

Why understanding your customers' desires and needs will drive irrational loyalty in 2016

TrendsGuest UserDecember 31, 2015Arthur Bryan Marroquin, Deb Gabor, media

Investor pitch archetypes

Brand Love, Brand Strategy, Investor Pitches, Success SecretsGuest UserDecember 30, 2015Deb Gabor, Elevator Pitch, General Assembly, Investor Pitch Whisperer, investor pitches, Sol Marketing, Sol Marketing Santa

Austin entrepreneurs say branding is their biggest challenge for 2016

TrendsGuest UserDecember 22, 2015American Marketing Association, CEO, Deb Gabor, Entrepreneur Organization, Ideal Customer Archetype, Sol Marketing

Find out how YOU can generate irrational loyalty

Success Secrets, TrendsGuest UserDecember 14, 2015American Marketing Association, books, business, CEO, Deb Gabor, Financial Times, Ideal Customer Archetype, Inc-, LAST, McKinsey, ONE, Sol Marketing

Sol Train: a playlist of the greatest songs about trains

Content Marketing, Featured, TrendsGuest UserDecember 8, 2015music, Sol Train, songs, songs about trains, Spotify, trains