Ideal Customer Archetype

Austin entrepreneurs say branding is their biggest challenge for 2016

Finding funding isn't it. Even making key hires isn't it. Instead, members of the Austin chapter of the Entrepreneur's Organization say increasing brand awareness and lead generation will be their biggest challenge in 2016. Are you ready? Ready to go from startup mode so you can scale and grow? It's going to be a great year.

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Find out how YOU can generate irrational loyalty

Join the Austin chapter of the American Marketing Association for a professional development luncheon Thursday, January 21, 2016. Do you ever wonder how top brands create irrational loyalty among their users? The world’s most profitable and well-known brands bond in highly emotional and compelling ways with the customers who are most likely to spend the most money with them.

Deb Gabor, founder and CEO of Sol Marketing, will lead a highly-interactive workshop to guide you through identifying and profiling the customer who is most highly predictive of your success using the Ideal Customer Archetype methodology. Through the use of hands-on exercises, you will learn to use this method to go beyond traditional demographic and firmographic profiles to hone in on behavioral and attitudinal attributes that enhance the climate of consideration for your brand.

Once you intimately know your Ideal Customer, you can identify opportunities to make your brand part of your customers’ self concept, tell your brand story more effectively and focus your marketing efforts on the customers who will help you win.

Limited seating available: register today.