Elevator Pitch

SlideShare: Your Ideal Customer Archetype

Sol Marketing is ecstatic that we were able to help a great group of fellow marketers identify their ideal customer. Deb Gabor gave a unique presentation at AMA Austin's event: Building Your Ideal Customer Archetype. It was a wonderful interactive experience in which we were able to dive deep into the questions you must ask yourself in order to define your #IdealCustomer. If you missed out, or you just want to refresh your memory, take a look at the Ideal Customer Archetype Presentation and Ideal Customer Archetype Worksheet. In this presentation you will:

  • Discover the three existential questions you must ask yourself
  • Understand how to protect your brand using individualized interactions
  • Learn how to create your ideal customer archetype

If you enjoyed the AMA luncheon, we hope to see you at some of our upcoming events such as

Interested in more information? Let's start something great together!

Investor pitch archetypes

Archetypes abound in all sorts of storytelling, and investor pitches are, after all, storytelling. Which archetype best represents these classic startup stories? archetypes_V6

Get tickets now: Sixty seconds to Success

Get your tickets now! Deb Gabor's session at General Assembly will sell out fast. Sixty Seconds to Success: Hacking the Elevator Pitch at General Assembly on February 1, 2016. Deb is the founder and president of Sol Marketing and is known as the Investor Pitch Whisperer. This is a must-attend event. Register now

"What do you do for a living?"

"What is your company about?"

This is the perfect opportunity to tell your story. The infamous "Elevator Pitch" was created for just such an occasion.

An elevator pitch is a conversation starter. You typically have just 60 seconds to make an exciting, impactful and meaningful impression on whomever you come in contact with. So make them count.

Takeaways

  • Be exposed to the Anti-Elevator Pitch and how it serves as an invitation for further conversation
  • Start to think of yourself as a “brand” and leverage that to your advantage
  • Learn everything that needs to be in your elevator pitch and everything that doesn’t
  • Create the building blocks of your own pitch – starting with communicating from a place of “WHY” and culminating in the unique qualities that can make you stand out
  • “Hack” the elevator pitch at critical points to create a cohesive story about you and how you make a client or a hiring manager the hero in his or her own story.