General Assembly

Branding on a shoestring - Deb Gabor at General Assembly ATX

Money
When starting your business, there's a lot to think about -- your product/service, your team, your employees. But there's also your brand. You want to make a big splash, but you don't have a big budget. So where to you start?Learn from Deb Gabor, founder of Sol Marketing, noted brand dominatrix and author of "Branding is Sex: Get Your Customer Laid and Sell the Hell Out of Anything." Register today for

Branding on a Shoestring General Assembly 600 Congress, 14th Floor Monday, August 8

Free social media is a good place to start, but there are strategic things you can do up front to dial in your strategy to ensure you maximize the use of your limited funds and unexpected low-cost opportunities to build your brand's visual and verbal assets. This class is highly interactive, so expect to roll up your sleeves and begin the process of defining your brand's core DNA and go-to-market strategy.
This session about branding for early stage companies will expose you to the following ideas:

  • Basics of branding -- what it is and what it isn't
  • Why and when to brand your early stage company
  • Using DIY techniques to define your brand's core DNA and story
  • Building a visual and verbal identity on the cheap
  • Growth hacking your go-to-market strategy
  • Getting in market without going out of business
  • Using your resources wisely

Investor pitch archetypes

Archetypes abound in all sorts of storytelling, and investor pitches are, after all, storytelling. Which archetype best represents these classic startup stories? archetypes_V6

Get tickets now: Sixty seconds to Success

Get your tickets now! Deb Gabor's session at General Assembly will sell out fast. Sixty Seconds to Success: Hacking the Elevator Pitch at General Assembly on February 1, 2016. Deb is the founder and president of Sol Marketing and is known as the Investor Pitch Whisperer. This is a must-attend event. Register now

"What do you do for a living?"

"What is your company about?"

This is the perfect opportunity to tell your story. The infamous "Elevator Pitch" was created for just such an occasion.

An elevator pitch is a conversation starter. You typically have just 60 seconds to make an exciting, impactful and meaningful impression on whomever you come in contact with. So make them count.

Takeaways

  • Be exposed to the Anti-Elevator Pitch and how it serves as an invitation for further conversation
  • Start to think of yourself as a “brand” and leverage that to your advantage
  • Learn everything that needs to be in your elevator pitch and everything that doesn’t
  • Create the building blocks of your own pitch – starting with communicating from a place of “WHY” and culminating in the unique qualities that can make you stand out
  • “Hack” the elevator pitch at critical points to create a cohesive story about you and how you make a client or a hiring manager the hero in his or her own story.