Austin Startup Week

Get tickets now: Sixty seconds to Success

Get your tickets now! Deb Gabor's session at General Assembly will sell out fast. Sixty Seconds to Success: Hacking the Elevator Pitch at General Assembly on February 1, 2016. Deb is the founder and president of Sol Marketing and is known as the Investor Pitch Whisperer. This is a must-attend event. Register now

"What do you do for a living?"

"What is your company about?"

This is the perfect opportunity to tell your story. The infamous "Elevator Pitch" was created for just such an occasion.

An elevator pitch is a conversation starter. You typically have just 60 seconds to make an exciting, impactful and meaningful impression on whomever you come in contact with. So make them count.

Takeaways

  • Be exposed to the Anti-Elevator Pitch and how it serves as an invitation for further conversation
  • Start to think of yourself as a “brand” and leverage that to your advantage
  • Learn everything that needs to be in your elevator pitch and everything that doesn’t
  • Create the building blocks of your own pitch – starting with communicating from a place of “WHY” and culminating in the unique qualities that can make you stand out
  • “Hack” the elevator pitch at critical points to create a cohesive story about you and how you make a client or a hiring manager the hero in his or her own story.

Building a kick-ass brand that wins

Sol Marketing was proud to participate in Austin Startup Week last week and share our brand love with a room full of startup founders and entrepreneurs! Our interactive session detailed the importance of branding for startups and guided them through practical tips for defining their company's core brand DNA. If you missed out, check out the slides and highlights from attendees! In this session you'll:

  • Learn what a brand is and why it's important for startups
  • Understand how a brand informs future business strategies
  • Know when startups should start building their brand
  • Learn practical "hacks" to accelerate the process of defining your brand and articulating it to customers
See the slides on SlideShare: Building a kick-ass brand that wins from Deb Gabor