Tune in and you’ll learn:
What is a brand?
Whose job is branding?
How do you know you have a brand problem?
How is branding like sex?
How do you get started with branding?
How are B2C and B2B brands different?
A little more about the series and the speakers:
Your brand exists everywhere—it is the sum of consumer experiences. Building a "sexy" brand that captures attention, and stands the test of time, is the ultimate challenge.
Listen as Deb Gabor, Author of best-selling branding book, Branding is Sex: Get Your Customers Laid and Sell The Hell Out of Anything and CEO of Sol Marketing, and Jeff Gibbard, The World's Most Handsome Marketer and Chief Brand Officer of From the Future, as they discuss how the right branding can help get your customers laid.
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