Tune in and you’ll learn:

  • What the term “ideal customer” means

  • How you make your customer a hero

  • How you can become part of your customer’s story

  • Who the Whole Foods ideal customer is

  • Steps on how to discover your ideal customer

A little more about the series and the speakers:

Your brand is not about you, your brand is about your customer. This requires you to think very carefully about who your customer is. And not just any customer... your ideal customer.

Join Deb Gabor, Author of best-selling branding book, Branding is Sex: Get Your Customers Laid and Sell The Hell Out of Anything and CEO of Sol Marketing, and Jeff Gibbard, The World's Most Handsome Marketer and Chief Brand Officer of From the Future, as they discuss how to discover your ideal customer.

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