Branding: The Key to a Knockout Campaign

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It might be difficult for some people to see the overlap between political consulting and branding, but as we experienced in the last election cycle, branding is playing a larger role in campaigning than ever before. These emerging market trends line up perfectly with our brand philosophies at Sol Marketing. Here are some lessons we learned this past January: 1. Before anything else, make sure your political party is in alignment. This will allow you to communicate with your target audience in a deliberate and effective way.

2. It's not what you do, it's how you do it!

3. Don't try to be something you're not - authenticity is key.

4. With all types of distractions floating around these days, it can be hard to keep anyone's attention. Candidates have to be creative in how they stand out; the more eyeballs that are on you, the better.

Read on for a better understanding of political consulting trends and how they relate to branding:


Don't have time to read the top 10? Try just one.

By Sara Breuer It's hard to make time to read all the business books people recommend, isn't it?

Top 10 lists are great, but I don't think I've made my way through the top 10 business books of LAST year yet. The clever people at Inc. magazine did some vetting and, with the Financial Times and McKinsey's choice of the ONE must-read book of 2016. You may not like it, you may not agree, but it's worth a look.

Read the Inc. list