Spinning off and rebranding a market-leading brand presents opportunities—and challenges. When Sage Nonprofit Solutions, the nonprofit software solutions division of Sage Group, was sold to a private equity firm, the company needed a new brand identity. They also needed to keep their robust business intact while developing a brand platform that could grow with the new company.
Sol gave the new company strategic guidance about its brand architecture, positioning and messaging. Sol’s work provided clarity around Abila’s commitment to “inspire possibility” as it provides software solutions dedicated to serving dynamic nonprofit organizations and government agencies.
Sol worked with Abila team on a go-to-market plan for launching the new brand for customers, channel partners, employees and the media. The Sol team partnered with Abila’s executive, marketing, HR and IT teams to create and deploy advertising, new sales collateral, website assets, tradeshow and event presence, partner sales kits, and launch events debuting the new brand.
“Sol Marketing provided us with the strategic vision and tactical assets we needed to launch Abila. Their work allowed us to uncover and tell our story in a way that truly sets us apart and sets the stage for our success and growth—and the success and growth of our customers. Their expertise in bringing a brand to life and giving us the tools to tell our story was indispensable to us,” says Sandra Bucklin, Abila Vice President- Marketing.