MBA

Why is Branding like Sex

Business Woman
Why is branding like sex? The answer is simple. The best brands in the world are the ones that get their customers laid, the brands that make their customers feel like they have life by the balls.
Your brand doesn't come exclusively from you. Your brand has to include the hearts and minds of your customers.
How does YOUR brand get your customers laid? Find out how in the latest episode of the @Rise Business Podcast, "Why Branding is like sex with Deb Gabor".
Sol Marketing founder and CEO, Deb Gabor gives her mini MBA in branding in this enlightening talk with host Antonio Da Mota. This is some free business advice you don't want to miss out on.

Podcast: The 3 Big Questions Your Business Needs to Answer when Building Your Brand

Deb was recently interviewed by Tim Hamilton for the new Praxent Commanding Business podcast -- listen to it for a mini branding MBA, Sol style! Listen to the podcast in iTunes

Commanding Business Podcast by Tim Hamilton, CEO of Praxent

EP018: The 3 Big Questions Your Business Needs to Answer when Building Your Brand with Deb Gabor

Released Oct 13, 2015

From leadership to management and marketing to innovation, Commanding Business covers a variety of topics with an aim to uncover actionable takeaways you can implement in your own organization today.

Episode synopsis: To become a financial asset for your company a brand needs to have an essence, a promise and a personality. Building your brand requires sustainable differentiators, scientific research and most importantly, focuses on your customer’s point of view. Your brand should also closely resemble the strategy of the business to benefit your end customer. There are three questions your organization needs to answer to achieve top of mind awareness within your business sector. When you have answered the three questions you have the criteria for the top of your brand value pyramid.