"Born to brand" is an understatement when it comes to Deb Gabor. Tune in for the story on the "Building America" segment of The Morning Blaze with Doc Thompson on how Sol's founder and CEO became an "accidental entrepreneur" with her unique branding philosophy. So, what IS Deb's approach to branding, you might ask? You absolutely, positively MUST understand your customers to establish your brand! And always remember -- Brand or be branded!