Sol in the News
“Your brand exists in the hearts and minds of your customers , your brand is not necessarily something you create in a vacuum and put out to the world to let them accept, you actually have to include your customer in the creation of the brand because if you don’t involve them in the process, your brand is going to take on a life of its own.”
“It’s not enough to be different just to be different. You have to be different in a way that makes a difference in someone’s life…you have to do something that makes them fall in love with you, and makes them feel like they are irrationally loyal to your brand.”
“First, you admit wrongdoing and take responsibility for your actions and take accountability for them.”
"Your brand can’t exist without its customers, and that’s where this friction comes from: a company must weigh the impact of a decision on customers, investors, employees and the corporation."