The New Corporate Dilemma: Balancing Silence, Transparency & Shareholder Value in the #MeToo Era

The New Corporate Dilemma: Balancing Silence, Transparency & Shareholder Value in the #MeToo Era

"Your brand can’t exist without its customers, and that’s where this friction comes from: a company must weigh the impact of a decision on customers, investors, employees and the corporation."

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United Airlines "Customer Service" Fiasco: When Company Branding Gets Publicly Branded

United Airlines "Customer Service" Fiasco: When Company Branding Gets Publicly Branded

“The implication from a brand perspective is that we live in a day and age where we have what I consider citizen journalism, and people with cell and smart phones. That video hit the Internet literally within minutes of the incident happening and went viral, and overnight it had been viewed already 6 million times or more before United ever issued a statement."

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