How 'brick-and-mobile' is transforming in-store shopping

How 'brick-and-mobile' is transforming in-store shopping

“However, store experiences that are overly tech-ridden and often eliminate the need for human interaction could lose their luster once the novelty wears off, according to Deb Gabor, CEO of brand strategy consultancy Sol Marketing. The trick for retailers…”

Retailers add mobile checkout, other features to get more holiday shoppers into stores

Retailers add mobile checkout, other features to get more holiday shoppers into stores

“Major retailers are arming to do battle with internet mega-merchants during this crucial holiday shopping season using a key new strategy: Be less annoying.

Forced to adapt to the steady incursion of online spending, bricks-and-mortars are implementing features to draw more shoppers and gain market share as the buying reaches full force this Thanksgiving weekend.”

The Return Of Toys "R" Us: Make Toys Fun Again

The Return Of Toys "R" Us: Make Toys Fun Again

“In a surprising move, Toys “R” Us pulled out of its bankruptcy auction and announced it’s taking steps toward reinventing itself, banking on the value of its intellectual property and the strength and credibility of its brand. Determined to keep the beloved brand out of the retail graveyard, Toys “R” Us’ controlling lenders announced they’re reimagining it as a “branding company” which will license some of its products globally and explore opportunities to create new retail models with partners.”

How Small Etailers Can Survive Political, Social Firestorms

How Small Etailers Can Survive Political, Social Firestorms

Online businesses should carefully select what issues and causes they align with, cautioned Deb Gabor, CEO of Austin, Texas-based brand strategy consultancy, Sol Marketing. "Make sure the value and beliefs expressed by the people involved in that issue or cause align with those held by your own organization," she told the E-Commerce Times.

Will Toys R Us Rise Again?

Will Toys R Us Rise Again?

“In a surprising move, Toys “R” Us, pulled out of its bankruptcy auction and announced that it’s taking steps towards reinventing itself, banking on the value of its intellectual property and the strength and credibility of its brand. Determined to keep the beloved brand out of the retail graveyard, its controlling lenders announced that they’re reimagining Toys “R” Us as a “branding company,” which will license some of its products globally and explore opportunities to create new retail models with partners.”

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Toys ‘R’ Us May Get A Second Chance As A Store-Within-A-Store Concept

Toys ‘R’ Us May Get A Second Chance As A Store-Within-A-Store Concept

“The biggest lenders of Toys ‘R’ Us have decided to cancel the bankruptcy auction for retailer’s name and other intellectual property assets, and may instead resurrect the brand, according to USA Today. The revival could include creating a store-within-a-store at a large Midwestern retailer called Geoffrey’s Toy Box.”

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When Kors Met Versace: How Insiders Feel About Fashion’s Newest Mega-Marriage

When Kors Met Versace: How Insiders Feel About Fashion’s Newest Mega-Marriage

“By now, everyone in the fashion industry and beyond has likely heard the news that Michael Kors is buying Versace for $2.12 billion — and just as many people have something to say about it.”

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"Nice bowls, there!": Jack in the Box faces major backlash after releasing "tone-deaf," sexual innuendo-laden ad

"Nice bowls, there!": Jack in the Box faces major backlash after releasing "tone-deaf," sexual innuendo-laden ad

“An advertisement, laden with sexual innuendos, has landed Jack in the Box knee deep in controversy on social media. The commercial, intended to market the chain's new teriyaki bowls, features the brand's fictional CEO, Jack, discussing the new 'bowls' as a pun to refer to a male sexual organ.”

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Exclusive Q&A: Branding Expert Dissects Papa John’s CEO Woes

Exclusive Q&A: Branding Expert Dissects Papa John’s CEO Woes

“Human nature being what it is, sooner or later a certain number of top corporate executives are going to behave badly in one way or another. They will commit fraud and insider trading; express prejudiced beliefs or use racial, ethnic or religious slurs; sexually harass people or condone such behavior in others. And in the current communications landscape, with everyone equipped with a video camera and a social media megaphone, these behaviors are more than likely to become public knowledge. When the inevitable happens, what is a brand to do?”

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Nike Revamps Compensation Policy, Gives Raises To 10%

Nike Revamps Compensation Policy, Gives Raises To 10%

“Four months after a privately circulated survey about workplace behavior and disparity in pay became a widely covered scandal for Nike, the company is overhauling the ways it compensates people and is raising the salaries of about 7,400 of its 74,000 employees.”

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Crisis Experts Debate Future of Papa John’s

Crisis Experts Debate Future of Papa John’s

“Eight months into the rolling catastrophe formerly known as Papa John’s, it appears the franchised pizza giant and PJ himself have not yet reached the bottom of this murky barrel. Three crisis management experts shared their thoughts on mistakes made, along with best practices to follow if your brand ever finds itself in similarly dire straits.”

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Erasing Papa John from his company is like removing dough from a pizza

Erasing Papa John from his company is like removing dough from a pizza

“Papa John’s stumbled out of the gate in responding to founder John Schnatter’s missteps and may have to consider more dramatic remedies, including changing its name or even selling the company outright, experts on crisis management and public relations say.”

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A timeline of Papa John's founder John Schnatter's downfall

A timeline of Papa John's founder John Schnatter's downfall

“John Schnatter, founder of Papa John’s, is now the former mascot, chief executive and chairman of the pizza chain after a tumultuous year. He has lost his position at the top of the company he built following a sustained series of PR misfires.”

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