“However, store experiences that are overly tech-ridden and often eliminate the need for human interaction could lose their luster once the novelty wears off, according to Deb Gabor, CEO of brand strategy consultancy Sol Marketing. The trick for retailers…”
“Major retailers are arming to do battle with internet mega-merchants during this crucial holiday shopping season using a key new strategy: Be less annoying.
Forced to adapt to the steady incursion of online spending, bricks-and-mortars are implementing features to draw more shoppers and gain market share as the buying reaches full force this Thanksgiving weekend.”
“In a surprising move, Toys “R” Us pulled out of its bankruptcy auction and announced it’s taking steps toward reinventing itself, banking on the value of its intellectual property and the strength and credibility of its brand. Determined to keep the beloved brand out of the retail graveyard, Toys “R” Us’ controlling lenders announced they’re reimagining it as a “branding company” which will license some of its products globally and explore opportunities to create new retail models with partners.”
Online businesses should carefully select what issues and causes they align with, cautioned Deb Gabor, CEO of Austin, Texas-based brand strategy consultancy, Sol Marketing. "Make sure the value and beliefs expressed by the people involved in that issue or cause align with those held by your own organization," she told the E-Commerce Times.
“In a surprising move, Toys “R” Us, pulled out of its bankruptcy auction and announced that it’s taking steps towards reinventing itself, banking on the value of its intellectual property and the strength and credibility of its brand. Determined to keep the beloved brand out of the retail graveyard, its controlling lenders announced that they’re reimagining Toys “R” Us as a “branding company,” which will license some of its products globally and explore opportunities to create new retail models with partners.”
“The biggest lenders of Toys ‘R’ Us have decided to cancel the bankruptcy auction for retailer’s name and other intellectual property assets, and may instead resurrect the brand, according to USA Today. The revival could include creating a store-within-a-store at a large Midwestern retailer called Geoffrey’s Toy Box.”
“An advertisement, laden with sexual innuendos, has landed Jack in the Box knee deep in controversy on social media. The commercial, intended to market the chain's new teriyaki bowls, features the brand's fictional CEO, Jack, discussing the new 'bowls' as a pun to refer to a male sexual organ.”
“In the post-#MeToo era, most companies have avoided sexual references and other innuendo in their advertising.”
“Human nature being what it is, sooner or later a certain number of top corporate executives are going to behave badly in one way or another. They will commit fraud and insider trading; express prejudiced beliefs or use racial, ethnic or religious slurs; sexually harass people or condone such behavior in others. And in the current communications landscape, with everyone equipped with a video camera and a social media megaphone, these behaviors are more than likely to become public knowledge. When the inevitable happens, what is a brand to do?”
“Eight months into the rolling catastrophe formerly known as Papa John’s, it appears the franchised pizza giant and PJ himself have not yet reached the bottom of this murky barrel. Three crisis management experts shared their thoughts on mistakes made, along with best practices to follow if your brand ever finds itself in similarly dire straits.”
“Papa John’s stumbled out of the gate in responding to founder John Schnatter’s missteps and may have to consider more dramatic remedies, including changing its name or even selling the company outright, experts on crisis management and public relations say.”
“John Schnatter, founder of Papa John’s, is now the former mascot, chief executive and chairman of the pizza chain after a tumultuous year. He has lost his position at the top of the company he built following a sustained series of PR misfires.”
“A national debate over civility erupted after Stephanie Wilkinson, a co-owner of a Red Hen restaurant in Virginia, asked White House Press Secretary Sarah Huckabee Sanders to leave her premises. However, that wasn't the only consequence of the incident.”