"This event will teach us everything we need to know about making a brand disaster even worse. Swift, thoughtful, empathetic communication is the key to weathering a brand crisis. In United’s case, every step was a misstep."
"This event will teach us everything we need to know about making a brand disaster even worse. Swift, thoughtful, empathetic communication is the key to weathering a brand crisis. In United’s case, every step was a misstep."