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United and Spicer Show the Art of the Apology is Tough to Master

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"Companies do have to consider liability when making apology statements, the experts said, but Munoz's first tone-deaf statement looked like "140 characters written by 30 lawyers," Gabor said."

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Guest UserJanuary 15, 2018
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What United Airlines' Brand Taught Us About Creating a Branding Disaster by Deb Gabor

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United Airlines "Customer Service" Fiasco: When Company Branding Gets Publicly Branded

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