United Airlines "Customer Service" Fiasco: When Company Branding Gets Publicly Branded

“The implication from a brand perspective is that we live in a day and age where we have what I consider citizen journalism, and people with cell and smart phones. That video hit the Internet literally within minutes of the incident happening and went viral, and overnight it had been viewed already 6 million times or more before United ever issued a statement."

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Alexis Ramphul