The secret to targeting millennials: DON’T
Today's marketers have pigeonholed millennials into a vast group of faceless, nameless people. Let's be honest: between the ages of 18 and 34, they range from living on Snapchat to buying houses. Who truly thinks you can target consumers across so wide a spectrum? Please help our session make it into SXSW Interactive 2016 by voting for us in the SXSW PanelPicker!
Deb Gabor and Cliff Sharples have worked together to successfully profile, identify and target consumers to create business success for leading digital media and internet firms, including HomeAway, Cheezburger and now Fexy Media. In this session, they’ll discuss how to leverage consumer insights to understand who your customers really are, how they behave and what they care about -- so you can build a powerful emotional relationship with them.
What is the fallacy of marketing to millennials? How should you be profiling, targeting and segmenting your audience? What are the characteristics beyond demographics that allow you to dial in your brand to make the most powerful relationship with consumers? We'll talk about all this and more... if we make it into SXSW!
Voting closes at midnight this Friday, September 4.
To vote, visit our page on the SXSW PanelPicker. You can sign in with Facebook or create a quick and easy account, then give us the "thumbs up" to vote for our panel.
Thank you for the support!