“If you don’t lock your brand down and determine the core DNA and strategic foundation of the values and beliefs your company was built on, the market will take on the roll of defining that for you. That’s how brands break their promise.”
“If you don’t lock your brand down and determine the core DNA and strategic foundation of the values and beliefs your company was built on, the market will take on the roll of defining that for you. That’s how brands break their promise.”