"Don't make excuses or try to cover up something that someone at the company did wrong. Apologize. Help victims, all of them. Go out with a statement quickly before the story takes on a life of its own. Take responsibility. Accept accountability. Give the world a plan for how you plan to prevent a similar disaster from occurring in the future. Communicate with authenticity, clarity and openness with everyone in your ecosystem. Convey a vision for what the world looks like when you've solved this problem. Be truthful.”
“This is the very tip of the iceberg and is probably going to shake the entire foundation of the very brand that is Hollywood.”
"In an age when brands increasingly find themselves in the crossfire for showing off values and beliefs that don't match with those of their customers, MGM's news #VegasStrong ad does quite the opposite," she said. "Their spot is quietly dignified, prioritizes the master brand and sentiment of the Vegas hospitality community above its own, and represents an idea that transcends merely selling hotel rooms."
“A brand is a sum total of its beliefs and values, and that the reason people pick brands is because they align emotionally with a similar set of values and beliefs,” Deb Gabor, CEO of Sol Marketing, a brand strategy consultancy, told Retail Dive. “Then we have had those values and beliefs shaken all over here.”
"This is a person for all intents and purposes is the Hollywood brand," said Deb Gabor, CEO of brand strategy consultancy Sol Marketing. "He's a star maker, he's a hit maker. He's held in esteem at a level that is higher than God, and when he goes down, a lot of Hollywood goes down."
"And if you believe that a brand is a sum total of its beliefs and values, and that the reason people pick brands is because they align emotionally with a similar set of values and beliefs, then we have had those values and beliefs shaken all over here."
"'The 'killing the mom and pop shop' message is not only offensive, it's not really designed for either a customer or end-consumer audience,' Deb Gabor, CEO of Sol Marketing, emailed Kiosk Marketplace. 'You can say that to investors; but don't ever tell a real human that you're going to kill a familiar social convention.'"
"Learn from our analysis of winning investor pitches that have aided their founders in raising funds in amounts ranging from $250K to $100M."
"When your culture is in distress, so is your brand. It's been well acknowledged that Uber has a sick corporate culture that's persisted unchecked by leadership for many years."