PR Lessons From The NFL, Facebook, And Weinstein

PR Lessons From The NFL, Facebook, And Weinstein

"Don't make excuses or try to cover up something that someone at the company did wrong. Apologize. Help victims, all of them. Go out with a statement quickly before the story takes on a life of its own. Take responsibility. Accept accountability. Give the world a plan for how you plan to prevent a similar disaster from occurring in the future. Communicate with authenticity, clarity and openness with everyone in your ecosystem. Convey a vision for what the world looks like when you've solved this problem. Be truthful.”

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MGM International Has Quietly Debuted a Powerful New Ad After It Was Forced To Halt Its Campaign In The Aftermath Of The Vegas Attack

MGM International Has Quietly Debuted a Powerful New Ad After It Was Forced To Halt Its Campaign In The Aftermath Of The Vegas Attack

"In an age when brands increasingly find themselves in the crossfire for showing off values and beliefs that don't match with those of their customers, MGM's news #VegasStrong ad does quite the opposite," she said. "Their spot is quietly dignified, prioritizes the master brand and sentiment of the Vegas hospitality community above its own, and represents an idea that transcends merely selling hotel rooms."

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Donna Karan Really Stepped In It: Will The Stink Stick To Her Brand?

Donna Karan Really Stepped In It: Will The Stink Stick To Her Brand?

“A brand is a sum total of its beliefs and values, and that the reason people pick brands is because they align emotionally with a similar set of values and beliefs,” Deb Gabor, CEO of Sol Marketing, a brand strategy consultancy, told Retail Dive. “Then we have had those values and beliefs shaken all over here.”

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The Culture of Harassment Goes Way Beyond Harvey Weinstein

The Culture of Harassment Goes Way Beyond Harvey Weinstein

"This is a person for all intents and purposes is the Hollywood brand," said Deb Gabor, CEO of brand strategy consultancy Sol Marketing. "He's a star maker, he's a hit maker. He's held in esteem at a level that is higher than God, and when he goes down, a lot of Hollywood goes down."

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Backlack from "Bodega Mania" a Lesson for Fintech, Payments Industries

Backlack from "Bodega Mania" a Lesson for Fintech, Payments Industries

"'The 'killing the mom and pop shop' message is not only offensive, it's not really designed for either a customer or end-consumer audience,' Deb Gabor, CEO of Sol Marketing, emailed Kiosk Marketplace. 'You can say that to investors; but don't ever tell a real human that you're going to kill a familiar social convention.'"

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'Bodega Mania' Fails to Make the Case For Technology

'Bodega Mania' Fails to Make the Case For Technology

"The 'killing the mom-and-pop shop' message is not only offensive, it's not really designed for either a customer or end-consumer audience. You can say that to investors; but don't ever tell a real human that you're going to kill a familiar social convention."

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