Interactive content is hot right now. rating a way for your followrs to engage with you longer is important. Interactive content inspires action. Since it’s interactive it requires the users to spend a longer time wiht the content, and to actually engage iwth ti. So what are the best types of interactive content? We share five of our favorite types of content below.
1. Interactive Infographics
Infographics are one of the top sahreable pieces of content. Why? Because they’re unique, artistic, and the relay information in a beautiful and easily digestible way. Infographics can be used to show stas for a research study in an artistic way. Interactive infographics takes this great peice of content and makes it that much better. When you can intreact wtih the infographic you are really going above and beyond. Here are some examples of our favorite interactive infographics.
A great example of an interactive infographic is The Daily Routines of Creative Famous People. You’re able to interact with the infographic by clicking on the button “sleep” for example, and the infographic shows the times of day that each creative famous person spends sleeping. This type of content is more fun and engaging than an image itself as you can visually see the time of sleep and it makes a bigger impact this way.
2. Polls and Surveys
Polls and surveys are a great market research tool. You can ask your audience anything to learn more about them. For example, you can create a Facebook poll asking your audience what time they’re online. Then you can use this information for your marketing stratgy and begin sharing only during that time. It’s a win win because your audience gets the opportuntity to voice their opinion and you show your aduience that there opinion matters. Airbnb does a great job of using surveys to generate customer feedback. This is a win win because the customer has an opportuntity to have their opinions heard and airbnb can become a better service by finding out what works and what doesnt.
3. Interactive Email
Email is a great place for interactive content. Make the buyers journey that much easier by having interactive content directly in the email you can eliminate that extra step to send an email, have a CTA, then hop that people will click and buy- skip that extra step by inserting a piece of interactive content, like the one above and allowing your customers to purchase and shop directly within the email.
There are tons of ways you can use calculators to show your audeince something. Of course, the obvious comes to mind which is a bank, studnet loan company, any company in the financial sector. Calculators are a great option.
Caluclators provide valuable data to your aduience. This is an easy way for you audeience to have their questions answered without having to wait on the phone on hold they can quickly discoer their credit card rate etc.
5. Interactive Video
Video is huge right now as we discussed in our previous post. Interactive video is the new black. Interactive video can be used in so many ways. For example this video by Honda if you click down on the “r” key on your keyboard you can switch the view from daytime to nighttime. INteractive video increases the length of time someone will be spent vidwing and interacting with your content which is important. This helps with SEO if you have someone on your page fo rx amoutn of time, you can increase your ratings on google and interactive video is possibly the best way to have someone interact with your content for the longest amount of time.