New Year, New Brand: I resolve to create more interactive content

 
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Interactive content is hot right now and we don’t see that changing anytime soon. Since it’s interactive, it requires the users to spend a longer time with the content, and to actually engage with it (which is really important!). So what are the best types of interactive content? We share three of our favorites below.

1. Interactive Infographics

Infographics are one of the top shareable pieces of content. Why? Because it’s an informative and easily digestible way to invite your audience to participate with your content. Interactive infographics elevate good content and make it much better by introducing graphics to tell a more engaging and memorable story.

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A great example of an interactive infographic is The Daily Routines of Creative Famous People. Audiences interact with the infographic by clicking on the button “Sleep” for example, and the infographic shows the times of day that each creative famous person spends sleeping. This type of content is more fun and engaging than reading text or viewing an image, and it makes an immediate impact in a big way.

2. Polls and Surveys

Polls and surveys are a great market research tool. You can ask your audience specific information to learn more about them. For example, you can create a Facebook poll asking your audience what time of day do they spend the most time online. Then, you can target your marketing communications to share only during that specific time period. It’s a win-win because your audience gets the opportunity to voice their opinion, and you get to show your audience that their opinion matters.

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Airbnb does a great job of using surveys to generate customer feedback. The customer has an opportunity to have their opinions heard and Airbnb can become a better service by finding out what works and what doesn’t.

3. Interactive Video

As we discussed in our previous post, video is huge right now. And interactive video takes it to the next level. With interactive video, your audience is asked to engage with content by responding to various cues and features. You can put the audience in control of the outcomes they’ll view or what they’ll learn as a result of watching. You can tailor the content for different audiences, generate leads and learn more about your audience. It’s fun and incredibly shareable.

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A great use of interactive video is Will You Fit into Deloitte? The video is geared toward people who want work at Deloitte. It’s created from the first-person point-of-view, which only heightens the the feeling of interaction as one makes their way through their video journey and encounters different things and chooses how to handle them. This experience gives a potential employee an idea of Deloitte’s core values and how they match them to have a better idea if Deloitte is really the right place for them! And, it gives the employer a personal way to connect with recruits, while also giving potential applicants a way to self-select out of the process if it’s not a good fit. Win-win.

We’re experts in content creation and have built incredible pieces of content for our clients. You could be next…reach out below!

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Austin Esry