New Year, New Brand: I resolve to be authentic in my brand communications.
The Journal of Consumer Psychology defines brand authenticity as “The extent to which consumers perceive a brand to be faithful toward itself, true to its consumers, motivated by caring and responsibility, and able to support consumers in being true to themselves.”
How can you ensure you’re being authentic in your brand communications? It’s important that your brand communications are aligned with your brand values. These values are your company’s DNA and must be incorporated in every interaction. Build authenticity in your brand communications by following these steps:
Align with your mission and brand values
Have a clear and consistent message
Engage with your customers
Every time you have the opportunity to communicate with your customer base, ensure you’re staying true to your brand. We can help with that. Email us below.