New Year, New Brand: I resolve to create irrational brand loyalty at every stage of the funnel.

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The best brands in the world create a condition of irrational loyalty. When your customers consider using a competitor’s brand—but ultimately feel like they’re cheating on yours—THAT’S irrational loyalty.

Strong brands help their customers solve problems, present a positive image to the world, feel empowered, accomplished and that they are the hero in their own personal stories. Think about what happens when you’re feeling like you’re on top of the world and everything is working out the way you hoped it would. No matter which cliché you use to describe it—the feeling of having wind in your sails or the world on a string—that feeling connects deeply with your emotions.

Here’s a great video where Sol’s CEO, Deb Gabor, describes how top brands create conditions of irrational loyalty.

As you can see from this video, we know what we’re talking about. We’re experts in branding and we’d love to help you create irrational loyalty. Reach out to us below.

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Austin Esry