“A raft of early-stage startups is looking to disrupt traditional embarrassments like visiting a doctor to treat erectile dysfunction or acne and replace them with discreet, direct-to-consumer purchasing experiences that are hush-hush, seamless and personalized.

Perhaps the pioneering brand in this burgeoning category, Hims debuted in 2017 with a series of display ads on New York City subways featuring wan cactuses keeling over or standing upright as a visual metaphor for impotence.”

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