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What Happens to Struggling Brands Inside Conglomerate? Jell-O and Kool-Aid are about to Find Out
What Happens to Struggling Brands Inside Conglomerate? Jell-O and Kool-Aid are about to Find Out

“Throughout the second half of the 20th century, Jell-O and Kool-Aid were omnipresent on American pantry shelves. But in 2019, the story for both brands is a bit different: they carry more nostalgia value than modern consumer appeal.”

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Recent ArticlesDeb GaborFebruary 26, 2019
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