“Branding is figuring out what you want your customers to think of you.”
“Five dollar footlongs are no longer working for Subway anymore.”
“Deb Gabor is the author of Branding is Sex: Get Your Customers Laid and Sell the Hell Out of Anything. She is the founder of Sol Marketing which has led brand strategy engagements for organizations ranging from international household names like Dell, Microsoft, and NBC Universal, to digital winners like Allrecipes, Cheezburger, HomeAway and RetailMeNot, and dozens of early-stage tech and digital media titans.”
“Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Deb Gabor, who is the CEO of Sol Marketing, brand expert, and investor pitch whisperer. She is the author of Branding Is Sex and assist clients in increasing revenue at her 8 Hour Brand workshops. For more information: www.SolMarketing.com.”
"The breakfast joint’s acronym, coined for its host of international pancakes, teased the news earlier this week to drum up press — and encourage its customers to guess what its new name could possibly stand for — with plans to do the official reveal on Monday."
“For many consumer brands today, it’s a life-or-death struggle to stay relevant. Never mind loved.”
“Nike yesterday acknowledged that five more executives — including two top marketers and one woman — have left the company as the reckoning over inappropriate behavior in the workplace continues. All told, 11 senior managers have recently departed.”
“Deb Gabor was watching television recently when a Wells Fargo & Co. commercial caught her attention.”
“First, you admit wrongdoing and take responsibility for your actions and take accountability for them.”
"Your brand can’t exist without its customers, and that’s where this friction comes from: a company must weigh the impact of a decision on customers, investors, employees and the corporation."
"When a company creates compensation programs without obvious ties to the company’s strategic objectives, it creates friction against the company’s brand. United created a system that rewards randomness rather than consistency."
"Sitting back and letting others share their ideas, strategies and responsibility for executing lets creativity flourish and empowers other people to grow as leaders themselves."
"If United wants to solidify its reputation as the “most caring airline in a highly-competitive industry,” they need to look at that vision as a promise to customers, employees, and even investors"
"A brand is a magnet that draws people together to share the beliefs behind the brand,"
“There is always a financial risk of alienating part of your audience, but that’s a short-term risk,”
“It is OK to be sexy. What is not OK is to suggest even unintentionally that this is a place where you can behave badly and not have repercussions,’’
"It is okay to be sexy. What is not okay is to suggest even unintentionally that this is a place where you can behave badly and not have repercussions"
“The company will have to double down on the values the name implies — luxury and once in a lifetime experiences — and distance themselves from Wynn the person”
“Brand strategies like this highlight the magic of Tesla's 'no-marketing' marketing strategy that's propelled them to brand leadership without investing significant dollars in advertising.”