Recent Articles

E-Commerce Branding in the Time of Amazon

E-Commerce Branding in the Time of Amazon

I recently made two major additions to my life -- a second dog and a lake house. On weekends, I need to transport all my stuff and my two dogs to the lake, so I decided to upgrade my SUV to a larger model with an additional row of seats and more cargo space. When I began looking around at available models, I was stunned.

The amount of competition in the SUV marketplace is astounding. There are no fewer than a dozen manufacturers and more than 30 models to choose from. When you add trim packages, custom options, and paint color, there are literally thousands of different possibilities. How am I supposed to make a decision?

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#RIC19: Quick Quotes From The Retail Innovation Conference

#RIC19: Quick Quotes From The Retail Innovation Conference

The fifth annual Retail Innovation Conference is now in the books, and Retail TouchPoints will be providing complete coverage of the Store Tours, sessions, sponsors and more during the coming days. But to start, the RTPeditorial team wanted to provide a rapid-fire recap of some of the smartest quotes from the 50+ speakers who informed, provoked and entertained the attendees at New York City’s Convene May 6-8.

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These Sexual Health and Wellness Startups Excel at Discreet Customer Experiences

These Sexual Health and Wellness Startups Excel at Discreet Customer Experiences

“A raft of early-stage startups is looking to disrupt traditional embarrassments like visiting a doctor to treat erectile dysfunction or acne and replace them with discreet, direct-to-consumer purchasing experiences that are hush-hush, seamless and personalized.

Perhaps the pioneering brand in this burgeoning category, Hims debuted in 2017 with a series of display ads on New York City subways featuring wan cactuses keeling over or standing upright as a visual metaphor for impotence.”

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Branding is Sex, Get Your Customer Laid and Sell Anything

Branding is Sex, Get Your Customer Laid and Sell Anything

“Remember the last time you had a toe-curling, mind-blowing orgasm? 
 The best brands in the world can give their customers that same kind of feeling. Strong brands help their customers solve problems, present a positive image to the world, feel empowered, feel accomplished, and…”

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How Two Shoe Outsiders are Making Rothy's One of the Most Talked About New Footwear Brands

How Two Shoe Outsiders are Making Rothy's One of the Most Talked About New Footwear Brands

It’s safe to say Rothy’s has been challenging industry norms since its inception.

In 2015, shoppers were introduced to the flat shoes — made out of recycled plastic water bottles — in the vegetable aisle of San Francisco’s Ferry Plaza Farmers Market. The product was positioned between eggplants and Brussels sprouts. It wasn’t a typical debut, but co-founders Roth Martin, a San Francisco native and former gallery owner, and Stephen Hawthornthwaite, an ex-investment banker, weren’t typical footwear executives.

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What Happens to Struggling Brands Inside Conglomerate? Jell-O and Kool-Aid are about to Find Out

What Happens to Struggling Brands Inside Conglomerate? Jell-O and Kool-Aid are about to Find Out

“Throughout the second half of the 20th century, Jell-O and Kool-Aid were omnipresent on American pantry shelves. But in 2019, the story for both brands is a bit different: they carry more nostalgia value than modern consumer appeal.”

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10 Books to Read in 2019 by SXSW Speakers

10 Books to Read in 2019 by SXSW Speakers

Irrational Loyalty. Building a Brand That Thrives in Turbulent Times. – Deb Gabor

Why do some brand-customer relationships endure, and others don’t? In human relationships, there are scientific reasons why relationships go south when one of the partners trades the rose colored glasses in for sweatpants. The same is true for brands. Deb Gabor shares highlights from her new book: Irrational Loyalty. Building a Brand That Thrives in Turbulent Times.

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Wells Fargo provides an Object Lesson in how not to Rebrand a Black Hat Bank

Wells Fargo provides an Object Lesson in how not to Rebrand a Black Hat Bank

“In a puzzling bit of timing, two of the world’s biggest banks rolled out refreshed branding within weeks of one another. In 2013 Motley Fool ran the headline “Inside America’s Most-Hated Bank”, on an article detailing Bank of America’s flawed business model and ailing corporate culture. Bank of America embarked on a multi-year strategy to enhance its customer experience and get back in customers’ good graces by simplifying its product lines and enhancing their overall customer experience.”

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Blackface in Gucci, Prada: are Fashion Brands Out of Touch with the New Reality?

Blackface in Gucci, Prada: are Fashion Brands Out of Touch with the New Reality?

“In 2019, even as #MeToo has taken hold and companies are under unprecedented pressure to up their focus on diversity, as well as take up key social causes, new cases of fashion brands missing the mark with racial insensitivity continue to crop up.

Just yesterday, Katy Perry reportedly pulled several shoes from her line out of concern that they resembled blackface. Meanwhile, a steady wave of criticism continues to roll in several days after an image of a black wool turtleneck…”

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Katy Perry's Shoes Resembling Blackface are Being Pulled from Shelves

Katy Perry's Shoes Resembling Blackface are Being Pulled from Shelves

“Less than a week after Dapper Dan, Spike Lee and Soulja Boy criticized Gucci for its apparel that looked like blackface, shoes from Katy Perry’s line have received backlash for the same reason.

Two styles from the singer’s shoe collection — the Ora Face block-heel sandal and the Rue Face slip-on loafer — sparked an uproar on social media on Monday for their problematic resemblance to blackface makeup.”

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Super Bowl 2019 a Bust for Ads

Super Bowl 2019 a Bust for Ads

“You know how people say “[Blank] is my Super Bowl?” Well, the Super Bowl really is my Super Bowl. It’s one of the highlights of my year, and I eagerly await its arrival like a kid anticipates Christmas morning. The ads aren’t a sideshow for me. They’re THE show. But Super Bowl LIII left me wanting more from the usual suspects like beer and snack food brands, from the emerging tech titans with their big budgets and potential to “change the world,” and from the little guys betting an entire year’s worth of marketing budget on the eyeballs and PR value.”

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The Super Bowl, Football and Cannabis all Benefit Each Other

The Super Bowl, Football and Cannabis all Benefit Each Other

“The Super Bowl would probably prefer to not have anything to do with cannabis, but the cannabis industry and football are destined to work together. Whether it’s the rejected Super Bowl ad from Acreage Holdings Inc. (ACRG.U) or dispensaries running super bowl promotions the two keep crossing paths. Plus, there is the issue of cannabis being used to treat former players who suffer from head injuries.”

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San Antonio- Area Companies Part of Super Bowl Ad Blitz

San Antonio- Area Companies Part of Super Bowl Ad Blitz

“Cowboys and Texans fans won’t have a Lone Star State team to cheer for in the Super Bowl next Sunday, but they’ll recognize at least a couple of Texas companies during the commercial breaks.

H-E-B will turn up in the second half, and trial lawyer Thomas J. Henry will put in a few appearances. San Antonio businessman Red McCombs also will show up.

The grocer’s spot features a man stranded on a desert island, “Castaway”-style, who scrounges for…”

Why Brands Spend $5 Million (or More) on a Super Bowl Ad to Support a Cause

Why Brands Spend $5 Million (or More) on a Super Bowl Ad to Support a Cause

“A beer brand touting its disaster relief efforts. A car brand supporting gender equality. A vacation rental company pushing for diversity. Recent years have seen a rise in the number of brands aligning themselves with causes, a trend that has found its way into advertising’s biggest night—the Super Bowl. Brands backed a cause in just 6 percent of Super Bowl ads a decade ago. “

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How 'brick-and-mobile' is transforming in-store shopping

How 'brick-and-mobile' is transforming in-store shopping

“However, store experiences that are overly tech-ridden and often eliminate the need for human interaction could lose their luster once the novelty wears off, according to Deb Gabor, CEO of brand strategy consultancy Sol Marketing. The trick for retailers…”

Retailers add mobile checkout, other features to get more holiday shoppers into stores

Retailers add mobile checkout, other features to get more holiday shoppers into stores

“Major retailers are arming to do battle with internet mega-merchants during this crucial holiday shopping season using a key new strategy: Be less annoying.

Forced to adapt to the steady incursion of online spending, bricks-and-mortars are implementing features to draw more shoppers and gain market share as the buying reaches full force this Thanksgiving weekend.”

The Return Of Toys "R" Us: Make Toys Fun Again

The Return Of Toys "R" Us: Make Toys Fun Again

“In a surprising move, Toys “R” Us pulled out of its bankruptcy auction and announced it’s taking steps toward reinventing itself, banking on the value of its intellectual property and the strength and credibility of its brand. Determined to keep the beloved brand out of the retail graveyard, Toys “R” Us’ controlling lenders announced they’re reimagining it as a “branding company” which will license some of its products globally and explore opportunities to create new retail models with partners.”