Recent Articles

Money for Lunch - Deb Gaor

Money for Lunch - Deb Gaor

“Deb Gabor is the author of Branding is Sex: Get Your Customers Laid and Sell the Hell Out of Anything. She is the founder of Sol Marketing which has led brand strategy engagements for organizations ranging from international household names like Dell, Microsoft, and NBC Universal, to digital winners like Allrecipes, Cheezburger, HomeAway and RetailMeNot, and dozens of early-stage tech and digital media titans.”

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How to Avoid a Brand Disaster

How to Avoid a Brand Disaster

“Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET.  This is excerpted from my recent interview with Deb Gabor, who is the CEO of Sol Marketing, brand expert, and investor pitch whisperer.  She is the author of Branding Is Sex and assist clients in increasing revenue at her 8 Hour Brand workshops.  For more information:  www.SolMarketing.com.”

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IHOP to IHOB name change ‘dumbest’ move ever, brand experts warn

IHOP to IHOB name change ‘dumbest’ move ever, brand experts warn

"The breakfast joint’s acronym, coined for its host of international pancakes, teased the news earlier this week to drum up press — and encourage its customers to guess what its new name could possibly stand for — with plans to do the official reveal on Monday."

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Why the Revelation of Nike’s Supposed ‘Boys Club’ Culture Won’t Kill the Brand

Why the Revelation of Nike’s Supposed ‘Boys Club’ Culture Won’t Kill the Brand

“Back to back departures of top executives and an exposé in a national news publication— detailing multiple incidences of misconduct against women — isn’t likely to take down Nike Inc., according to experts.”

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Purge At Nike Continues With 5 Execs, Including Marketers, Exiting

Purge At Nike Continues With 5 Execs, Including Marketers, Exiting

“Nike yesterday acknowledged that five more executives — including two top marketers and one woman — have left the company as the reckoning over inappropriate behavior in the workplace continues. All told, 11 senior managers have recently departed.”

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The New Corporate Dilemma: Balancing Silence, Transparency & Shareholder Value in the #MeToo Era

The New Corporate Dilemma: Balancing Silence, Transparency & Shareholder Value in the #MeToo Era

"Your brand can’t exist without its customers, and that’s where this friction comes from: a company must weigh the impact of a decision on customers, investors, employees and the corporation."

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