“What you buy is part of what you’re telling the world, a part of your concept. You have a story you’re trying to tell. Your job as a B2B marketer is to make your customer the hero in order for him to vote with his heart, mind and wallet.”
“What you buy is part of what you’re telling the world, a part of your concept. You have a story you’re trying to tell. Your job as a B2B marketer is to make your customer the hero in order for him to vote with his heart, mind and wallet.”