Why United Airlines and McDonald's Were Buzzed-About Brands in 2017

"Morning Consult also referenced Sol Marketing CEO Deb Gabor's observation that the fact certain airlines own certain routes and hubs ultimately makes it difficult for consumers to boycott an airline for very long. Still, United stood out in the Morning Consult Buzziest Brands survey for having the highest percentage of negative buzz among the 20 most-buzzed-about brands, with 40 percent of United's total 57 percent buzz factor deemed negative."

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