"Think about the retail experience of a Target, the smells and sights. It’s popcorn and coffee and bright color. It’s a young-looking environment with wide-open aisles, colorful engaging displays. Right in the front door they capture your attention with the joy of consumerism. People go for the experience, relationship and feeling about a product. Target partners with high-end designers that I maybe wouldn’t have access to. So a shopper goes back again and again.
Whereas with a store such as Sears, it’s like, “Well, I need a new washer and dryer.”"