Shoppers, Retail "Experiences" Are Changing You - Whether You Want It or Not

"Think about the retail experience of a Target, the smells and sights. It’s popcorn and coffee and bright color. It’s a young-looking environment with wide-open aisles, colorful engaging displays. Right in the front door they capture your attention with the joy of consumerism. People go for the experience, relationship and feeling about a product. Target partners with high-end designers that I maybe wouldn’t have access to. So a shopper goes back again and again.

Whereas with a store such as Sears, it’s like, “Well, I need a new washer and dryer.”"

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