It's Still Amazon's Playground, And They Make The Rules - What's The Impact On Brands? By Deb Gabor

"There’s no denying that any brand looking to sell online must think about whether or not it will sell to, through or on Amazon. But as Amazon continues to un-level the playing field for competitive retailers and increasingly exerts control over pricing, brands need to be thoughtful about how their brands’ experiences align with Amazon's brand."

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