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From "Tone-Deaf" to "Textbook": Experts Review the United CEO's First - and Latest - Apology

"I’ve never seen anything quite as whiplash-y,” said Deb Gabor, the chief executive of brand strategy consultancy Sol Marketing. "It is unfathomable to me that the CEO of a major corporation, especially one that was recognized as 'Communicator of the Year,' was this asleep at the wheel."

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Guest UserJanuary 15, 2018
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United Airlines' Problem Isn't Just PR, It's the Death of Common Sense

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United Airlines CEO Stands By Employees As Brand Strategists Weigh In

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