Donna Karan Really Stepped In It: Will The Stink Stick To Her Brand?

“A brand is a sum total of its beliefs and values, and that the reason people pick brands is because they align emotionally with a similar set of values and beliefs,” Deb Gabor, CEO of Sol Marketing, a brand strategy consultancy, told Retail Dive. “Then we have had those values and beliefs shaken all over here.”

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